Preview: Stats 13 – Movement, with the direction stated

TWELVE MONTHS ON

What moved, and which way.

Measured the same way both years. Where a number got worse we have left it in.

↑

revenue, £7.4m to £9.7m

↑

people, 31 to 45

↓

DOWN

gross margin, 62% to 56%

→

FLAT

customer rating, unchanged

Margin fell because we brought fulfilment in house. It should recover by the second half of next year, and if it does not we will say so here.