Lifetime prices rise on 19 October →
Phox Elements
ASHMORE WEALTH · BRISTOL · SINCE 1974

Money is patient.

People rarely are.

Discretionary management for families who would rather not think about it every morning.

£1.4bn

under management

1974

year founded

212

client families

0.68%

average annual fee
HOW WE WORK

We will tell you when you do not need us.

Most of the people who ring us would be better served by a workplace pension and an index fund, and we say so. What we are useful for is complication — a business sale, an inheritance, a family spread across three tax jurisdictions.
01

A conversation, not a pitch

Ninety minutes, no charge, and no product mentioned.
02

A written plan

What you have, what you need, and the gap between them in plain English.
03

A mandate you set

Risk, income, ethical exclusions and the things you will not sell.
04

Quarterly, in person

One adviser, for as long as they work here. No call centre.
WHAT WE DO

Four things, properly.

INVESTING

Discretionary management

We make the decisions inside a mandate you set, and you read about them quarterly.
PLANNING

Retirement planning

Modelled against your actual spending, stress-tested against a bad decade rather than an average one.
SUCCESSION

Inheritance & estates

The conversation families start ten years too late, and the structures that make it cheaper.
INSTITUTIONAL

Charities & trustees

Reporting your auditor will not query, and minutes that show the decision was taken properly.
FEES

Published, because the alternative is suspicious.

One annual charge on the value we manage. No initial fee, no exit fee, no transaction charges, no performance fee.
Annual management charge
Portfolio value Annual charge On £1m, that is
First £500,000 0.85% £4,250
£500,001 to £2m 0.65% £3,250
£2m to £5m 0.45% —
Above £5m 0.30% —
Underlying fund costs 0.11% average £1,100
Charges are tiered, so a £1m portfolio pays 0.85% on the first £500,000 and 0.65% on the rest — £7,500 a year, plus around £1,100 in fund costs. Everything is taken monthly from the cash in the portfolio.

“They talked my father out of a scheme that would have cost him a fortune, and they did not earn a penny for the advice.”

Eleanor Whitcombe
Client since 2004
THE PEOPLE

Eleven of us. Six have been here over a decade.

Every client has one named adviser and one named investment manager, and you will have both their direct numbers.
QUESTIONS

Reasonable ones to ask before you move anything.

£400,000 in investable assets, though we will make exceptions where there is a clear reason to.

An independent custodian, not us. We have authority to trade the account and no authority to move money out of it.

You meet their successor with them, not after them. It has happened four times in fifty years and we have never lost a family over it.

Yes, and many clients do. Tell us what you will not own and it goes in the mandate rather than in a policy document.

Ninety minutes, no charge, no product mentioned.

If we are not the right firm for you we will say so, and we will usually suggest who is.
Ashmore Wealth Limited is authorised and regulated by the Financial Conduct Authority. The value of investments can fall as well as rise and you may get back less than you invested. Past performance is not a guide to future performance. Tax treatment depends on individual circumstances and may change.